Discuss the Marketing Environment

The Marketing surroundings consists of a complex set of interacting forces and influences outback(a) the foodstuffing part of an organization. The Marketing environs affects the organizations ability to plant and maintain mutu only(a)y estimable relationships with its draw a bead on customers. Through thoroughgoing(a) monitoring its Marketing Environment a company all important(p) be able to anticipate change and act in a pro active way rather than release it to a reactive reaction. It must(prenominal) also keep up to date by realizing any effective changing forces. It does this by monitoring SWOT i.e. Strengths, Weaknesses, Opportunities and Threats. Obviously necessitateing to maximize on Strengths and Opportunities and slip away Weaknesses and Threats. Marketers must use marketing intelligence and market enquiry when monitoring the Marketing Environment. The Marketing Environment puke be divided into two main categories; the micro and the big Environmen t. The Micro Environment This can also be divided. Internal Environment and Forces close to the organization. The Internal Environment. This consists of crest Management and Other departments. The pack management is responsible for setting the organizations overall mission, objectives, strategies and policies to guide all the organizations departments and employees. The success of the company is dependant on the competence of the round top managers. Other departments must co-ordinate their frets as to maximize dominance and stave off conflicts.

The smoother the departments work together the let out the overall answer is goin g to be. All employees should realize the ! richness of being market-orientated and of delivering customer satisfaction. Forces close to the organization. This consists of Competitors, Marketing Intermediaries, Suppliers of resources, Customers and Publics. Competitors: must laissez passer superior lever & satisfaction than their competitors and make it wide known end-to-end the target market. Companies must make an effort to attract their target customers and retain them by delivering customer satisfaction. These companies must watch their competitors closely... If you want to get a full essay, order it on our website: BestEssayCheap.com

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