Amazon Case Study

Table of Contents CONTENT| PAGE| 1.0 executive director abridgment| 3| 1.1 slipperiness Objectives| 4| 1.2 Company Background| 4| 1.3 Case Overview| 5| 2.0 business officeal Analysis| 6| 2.1 Marketing schema| 6| 2.2 Market Analysis| 8| 2.3 Financial Situation| 10| 2.4 External Environment| 10| 2.4.1 Porters five-spot Forces| 10| 2.5 SWOT Analysis| 11| 3.0 Questions| 12| 4.0 closing curtain and Recommendation| 14| References| 15| 1.0 Executive Summary The purpose of this tell is to content amazon.com bare-assed expediency calling and its excellent node relationship management. Since 2006, Amazon weave Services (AWS) is exposing Amazons key al-Qaeda services to businesses in the take a crap of web services. The ultimate reach for customer is the ability to leverage on a new business model and wring capital expenses into variable costs. The AWS has helped meliorate many small and with child(p) companies in terms of their online figure needs. The m ost important selling strategy in Amazon is its customer-centricity. Achieving customer loyalty has been their biggest achievement factor. Amazon.com Case submit 1.1 Case Study Objectives * To investigate, analyze and prize Amazon.com external and internal environment * To content background nurture Amazon.

coms Customer Relationship Management (CRM) * To study how Amazon.com can offer its back-end expertise to customers * To answer questions of underlying representative problems regarding Amazon.com value offer and its CRM technology offerings 1.2 Company Background Amazon.com, an e-comm erce partnership was integrate in 1994. Je! ffrey P. Bezos founded the company and has been the Chairman since 2000. Bezos unavoidablenessed a come upon for his company that began with A so that it would appear first in lists, uniform in phone books. The companys logo is an pointer leading from A to Z, representing customer satisfaction, as it forms a smile. angiotensin converting enzyme of the goals was to have every product in the alphabet. Headquartered in Washington,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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