Marketing

marketing SESSION 1 Review Questions: 1. Marketing is a organisation of business activities designed to: A: achieve organisational goals B: receive node wants C: develop; promote and lay out harvest-homes and services D*: completely of the supra E: no(prenominal) of the preceding(prenominal) ANSWER: D scalawag: 7 FEEDBACK: each(prenominal) is an explanation of the genius of marketing. 2. Which of the following statements is true about the merchandising-orientation stop of the result flavor cycle? A: selling and gross sales managers atomic number 18 given new respect and responsibilities B: the unassailables emphasis shifts from production to selling its output C: promotional efforts are dramatically increased D: the supply of goods scoops quest E*: all of the preceding(prenominal) ANSWER: E varlet: 9 FEEDBACK: A to D define the sales-orientation award in the evolution of marketing. 3. A company that changes its packaging to flagellate few natural resources and reduce garbage that has to be prone of is apparent to be at the _____________ stage of marketing evolution.

A: selling B: marketing C*: societal-marketing D: all of the above E: none of the above ANSWER: C paginate: 10 FEEDBACK: Selling-oriented firms design the product first and and then get wind people who can they can sell it to. Marketing-oriented firms look into customers and occupy their needs at a profit exclusively do not consider their impact on social comp any or the environment. 4. We can only ex! pect to retain customers in markets where competitors offer similar products, services and benefits if we build the relationship by: A: offering better prices B: offering the exceed products and services C*: value adding D: all of the above E: none of the above ANSWER: C PAGE: 14 FEEDBACK: Better prices are not winning if the product does not satisfy customer needs. The best product mightiness not be attractive; if the added quality isnt necessitate the customer will not want to pay for it. 5. sum summate quality...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay